IN THE NEWS: EASY BRANCHES – U.S. Travel is Launching a Coalition to Break Through to Trump

U.S. Travel plans to launch the Visit U.S. Coalition, a group of organizations representing industries mostly outside of travel, later this month, as reported earlier by the Los Angeles Times. The coalition won’t have any consumer-facing messaging. Rather, the group will be aimed at opening more dialogue with the Trump administration, said Jonathan Grella, executive vice president of public affairs for the Washington, D.C.-based association. Multiple sectors have a stake in travel, said Grella, and too often different industries are competing for President Trump’s ear on an issue that might be impacting many. If multiple industries organized and presented a unified front on an issue such as decreased visitation to the United States, travel might have a better chance of being heard, said Grella.

Original article found here.