IN THE NEWS: SKIFT – U.S. Travel Is Launching a Coalition to Break Through to Trump

Facing a prolonged dip in international tourist visits, the U.S. Travel Association is gathering allies to make the case to the Trump administration that the travel industry needs friends in high places. U.S. Travel plans to launch the Visit U.S. Coalition, a group of organizations representing industries mostly outside of travel, later this month, as reported earlier by the Los Angeles Times. The coalition won’t have any consumer-facing messaging. Rather, the group will be aimed at opening more dialogue with the Trump administration, said Jonathan Grella, executive vice president of public affairs for the Washington, D.C.-based association.

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