Last week, a number of trade organizations launched the Visit U.S. Coalition, aiming to reverse the decline in inbound visitors to the U.S., where global-travel share fell from 13.6% to 11.9% from 2015 to 2017, even as overall global travel increased 7.9%. Roger Dow, CEO of the U.S. Travel Association (a founding group), explained to news editor Johanna Jainchill why the Trump administration needs to make inbound travel a priority.

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