PRESS RELEASE: International Franchise Association Joins the Visit U.S. Coalition

Washington – The International Franchise Association (IFA) today became the newest member of the Visit U.S. Coalition, a group of organizations and industries united in the goal of promoting international travel to the U.S. to grow the economy and create jobs. Working alongside the White House and Congress in support of American businesses, the Visit U.S. Coalition is committed to stimulating international travel in support of sustained economic growth.

“When international visitors come to the U.S., they support American businesses. By spending at hotels, restaurants, retail stores, and more, travelers are essential to creating jobs in our communities,” said IFA president and CEO Robert Cresanti. “The Visit U.S. Coalition’s message, that America is open for business, is IFA’s message, and we are proud to be a member.”

In 2015, the U.S. share of the global travel market fell for the first time in a decade, and has continued its decline. Simply put, more people are traveling globally, but less are choosing to visit the U.S – meaning that other countries are surpassing the U.S. and leading when it comes to international travel. If the U.S. has maintained market share in international inbound travel, it would have welcomed 7.4 million international visitors, seen $32.2 billion in spending, and had the opportunity to create 100,000 American jobs.

“The Visit U.S. Coalition is excited to add IFA to its roster of organizations that are fighting to increase economic activity and create jobs with international travel to the U.S.,” said Visit U.S. Coalition spokesman Amos Snead. “As an advocate for small and large franchises across the country, IFA understands what it takes for American businesses to prosper.”

IFA advocates for nearly 733,000 franchise establishments, which support nearly 7.6 million direct jobs, $674.3 billion of economic output for the U.S. economy and 2.5 percent of the Gross Domestic Product (GDP).

In joining the Visit U.S. Coalition, IFA is adding its name to an impressive group of organizations working together to grow the economy through travel. Coalition members include: American Gaming Association, American Hotel & Lodging Association, American Resort Development Association, American Society of Association Executives, Asian American Hotel Owners Association, International Association of Exhibitions and Events, National Restaurant Association, National Retail Federation, Real Estate Roundtable, Society of Independent Show Organizers, Travel Technology Association, U.S. Chamber of Commerce, and the U.S. Travel Association.

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The Visit U.S. Coalition represents a broad cross-section of industries that have come together to address the decline in international travelers to the U.S. and resulting opportunity cost to the U.S. economy and jobs.