Nearly 600 organizations representing all 50 states delivered a letter to Congress on Thursday, urging a renewal of Brand USA and its funding this year.
Brand USA’s funding was inadvertently diverted in the Balanced Budget Act of 2018.
The Visit U.S. Coalition, an organization created last January to address the decline in inbound travel growth, organized and delivered the letter to Capitol Hill. In it, the signatories say that Brand USA, the public-private partnership established to market the U.S. as an international travel destination, is critical to their businesses. They include multinational corporations, tourism bureaus from coast to coast as well as restaurants and attractions.
The Visit the U.S. Coalition warned that if Congress fails to renew Brand USA and its budget, $17.7 billion in visitor spending, $5 billion in tax revenue, and 51,000 American jobs are at risk.