WASHINGTON – Today, the Visit U.S. Coalition praised the House Energy and Commerce Subcommittee on Consumer Protection and Commerce’s markup session on legislation to reauthorize Brand USA, H.R. 3581.

This legislation would continue to boost American jobs and the economy by marketing the U.S. and a premier travel destination around the world through a proven program – Brand USA.

Currently, Brand USA is up against an impending 2020 reauthorization deadline. Created with strong bipartisan support in 2010, Brand USA operates at no cost to the taxpayer. The program is funded through a small fee paid by incoming foreign travelers under the Visa Waiver Program, which is then matched by contributions from the private sector.

Since its inception, the program has showed a strong return on investment. Travelers from around the world have visited communities across America generating a whopping $22 billion in visitor spending on average each year – which translates to 52,000 jobs.

The leadership of Energy and Commerce Committee Chairman Frank Pallone, Ranking Member Greg Walden, and subcommittee Chairwoman Jan Schakowsky and Ranking Member Cathy McMorris Rodgers has brought this critical issue to the forefront in the midst of an especially busy legislative season.

Given Speaker Pelosi, Leader McCarthy, Leader McConnell, and Leader Schumer’s emphasis on growing the American economy, we urge them to include this strong bipartisan measure in must-pass legislation before the end of the year.


The Visit U.S. Coalition represents a broad cross-section of industries that have come together to address the decline in international travelers to the U.S. and resulting opportunity cost to the U.S. economy and jobs.