Visit U.S. Coalition Applauds Brand USA Reauthorization

WASHINGTON – Today, the Visit U.S. Coalition praised Congress and the administration for reauthorizing Brand USA in the end of year spending packages. Brand USA was facing a 2020 reauthorization deadline, which this legislation will avert.

Brand USA’s reauthorization will help to boost our growing economy by marketing the U.S. as a premier travel destination around the world.

Created with strong bipartisan support in 2010, Brand USA operates at no cost to the taxpayer. The program is funded through a small fee paid by incoming foreign travelers under the Visa Waiver Program, which is then matched by contributions from the private sector.

Since its inception, the program has shown a strong return on investment. Travelers from around the world have visited communities across America generating a whopping $47.7 billion in economic impact over the past six years.

The leadership of Energy and Commerce Committee Chairman Frank Pallone (NJ), Ranking Member Greg Walden (OR), and subcommittee Chairwoman Jan Schakowsky (IL) and Ranking Member Cathy McMorris Rodgers (WA) brought this issue to the forefront in the midst of an especially busy legislative season.

The legislation has also had unwavering support from its sponsors, Representatives Peter Welch (VT) and Gus Bilirakis (FL) and Senators Roy Blunt (MO), Amy Klobuchar (MN), Cory Gardner (CO), and Catherine Cortez Masto (NV).

Further, Speaker Pelosi, Leader McCarthy, Leader McConnell, and Leader Schumer’s commitment to growing the American economy is evident through the passage of this legislation.


The Visit U.S. Coalition represents a broad cross-section of industries that have come together to address the decline in international travelers to the U.S. and resulting opportunity cost to the U.S. economy and jobs.