To paraphrase, poorly, Charles Dickens’ great novel A Tale of Two Cities, this is the best of times and the worst of times for the U.S. travel industry.
Just yesterday, Airlines for America, the Washington lobby group for the nation’s big airlines, predicted that a record number of people – 151 million of them – would fly during the two-month period from March 1 through April 30. That includes the spring break season, the Easter holiday, the NCAA Men’s and Women’s Basketball Tournaments and a large number of major business conferences scattered around the nation, all of which generate lots of extra travel demand.
Yet at the very same time, travel industry groups ranging from the American Hotel & Lodging Association to the National Retail Federation, and other organizations ranging from the U.S. Chamber of Commerce to the American Gaming Association, are so worried by a 1.7 percentage point drop in the United States’ share of total international travel that 15 such organizations have banded together to launch an aggressive advertising, information and lobbying campaign. That campaign, being conducted under the banner of the VISIT U.S. Coalition, is aimed at regaining that lost share, which they claim is worth $32.2 billion more annually in retail travel spending by 7.4 million more foreign visitors to this country, plus an estimated 100,000 more U.S. jobs.
Original article found here.